Works with the sheet you already have

Know which deals are dying before you have to ask.

Nori reads the Google Sheet your sales team already fills in, and emails you every morning with the deals going quiet, the follow ups nobody made, and the revenue about to slip away. No CRM. Nothing for your team to learn.

We set it up on your sheet, in your office, in under 2 minutes.
heynori.in
Good morning, Akshay
Open pipeline
₹4.82 cr
↑ ₹34L this week
Follow ups due
18
↓ 6 overdue
Nori

Your pipeline grew this week but it is getting old. ₹1.2 crore has not moved in three weeks and most of it sits with Ravi.

₹1.2 crore of pipeline has not moved in three weeks
why9 open deals, no stage change since 22 June.
Ravi is carrying 11 overdue follow ups
whyFollow up dates in the past, deals still open.
Built for Manufacturers & traders doing ₹5 to 100 crore Sales teams of 5 to 50 Read only access, always
The problem

Your sheet already knows what is going wrong. It just cannot tell you.

Every answer about your pipeline comes to you filtered through the person you are asking about.

🙋
“How is the pipeline looking?”
You ask your sales head. He tells you what he knows, or what he wants you to know. Either way you are hearing it a week late.
📉
Deals go quiet and nobody notices
A quotation sent in May is still sitting there in July. Nobody flagged it because nobody was looking at that row.
🔍
The answers are in there. Somewhere.
Eighteen thousand rows. You are not scrolling through that on a Tuesday morning, and neither is anyone else.
How it works

Connect your sheet. Nori does the rest.

No migration. No training. No new habits for your team.

01

Point Nori at the sheet you already use

Nori reads your Google Sheet the way a good analyst would. It works out which column is the customer, which is the deal value, who owns what, and what your stages mean. It reads your side tabs too, so if you have already written down your pipeline stages or your rep list, Nori uses them.

“My sheet is a mess.” Good. That is what Nori is built for. Mixed formats, blank cells, three spellings of the same customer. It handles all of it and tells you what it could not work out.
heynori.in / connect
GS Sales_Tracker_20263 tabs · 18,240 rows Connected
Read only. Nori cannot edit or delete anything.
18,240 deals across 3 tabs
4 sales reps from your Sales Reps tab
7 pipeline stages from your Pipeline tab
02

Every morning, the three things that need you

Not a dashboard you have to remember to open. An email at 7am telling you what changed and what is slipping. Nori shows its working on every number, so you can check it against your own sheet in seconds.

“How do I know it is right?” Every insight carries a WHY line stating exactly which column and which rows it came from. If Nori gets something wrong, you fix it once and every number updates.
Nori <brief@heynori.in>
Good morning, Akshay.
Monday, 14 July · what changed since yesterday
Yesterday
5 new enquiries, ₹34 lakh added
6 follow ups were missed
Worth your attention
₹1.2 crore has not moved in three weeks
Ravi is carrying 11 overdue follow ups
03

Nudge the right rep in one click

Seeing the problem is half of it. From any insight, send the rep an email with only their deals in it. Nori never touches your sheet, it nudges the person instead.

“My team will never adopt this.” They do not have to. Your reps never log in. They keep filling the same sheet they always have. Nori is for you.
Nudge your sales reps
Send to
Ravi 11 Priya 4 Sandeep 2
Ravi,

These 11 follow ups are past their date and the deals are still open:
Apex Metals · ₹23.7L · due 24 Jun
Royal Electricals · ₹14.1L · due 29 Jun
and 9 more
Can you update the sheet once you have spoken to them?

See it running on your own sheet

Bring your sales sheet to a 30 minute call. We will connect it live and show you what Nori finds. If it does not find anything worth your time, we will tell you that too.

Book a 30 minute demo
No slides. No obligation. Read only access, revoked whenever you like.
Pricing

Priced on the pipeline you are watching. Not per seat.

Your reps never log in, so you never pay for them. Less than half a junior sales rep, and Nori tells you which of the others are not following up.

Starter
Pipeline under ₹5 cr
7,999/mo
79,999/year · 2 months free
Most chosen
Growth
Pipeline ₹5 to 25 cr
14,999/mo
1,49,999/year · 2 months free
Scale
Pipeline above ₹25 cr
24,999/mo
2,49,999/year · 2 months free

Every plan includes

Connect your Google Sheets, read only
Daily morning brief by email
Deals going cold, caught early
Overdue follow ups, by rep
Nudge your reps in one click
Set up in your office, by us
Objections

What founders ask us

Can Nori change or delete anything in my sheet?
No. Nori has read only access and technically cannot write to your sheet, even if we wanted to. You grant it through Google, and you can revoke it in one click at any time. This is not a policy, it is what the permission allows.
My sheet is genuinely messy. Will this work?
That is the normal case, and it is what Nori is built for. Mixed number formats, ₹ written five ways, blank cells, the same customer spelled three ways, statuses nobody agreed on. Nori works out what it can, tells you plainly what it could not, and asks you one question: which of your stages mean the deal is finished.
Do my sales reps have to use it?
No. Your reps never log in. They keep filling the same sheet they always have. Nothing changes for them. Nori is for you and your co-founders. That is the whole point: every CRM you have bought before failed because it needed your team to change. This one does not.
How is this different from a CRM?
A CRM asks your team to enter data. Nori reads the data they already enter. A CRM is a place to work. Nori is a person who reads everything and tells you what matters. If you have tried a CRM and it died in month two, this is the opposite of that.
What if Nori gets something wrong?
Every number carries a why line showing exactly which column and which rows it came from, so you can check it in seconds. If Nori has misread a stage, you correct it once and every number updates on the next read. We would rather tell you what we do not know than guess.
How long does setup take?
Under two minutes, and we do it with you, in your office. You sign in with Google, pick your sheet, answer one question about your stages, and your dashboard is there. No migration, no import, no training.
What about WhatsApp, IndiaMART, Tally?
Coming. Gmail and Google Calendar are next, since they use the same sign in you already gave us. Then IndiaMART, Tally and WhatsApp. We are starting with the sheet because that is where your pipeline actually lives today.

Thirty minutes. Your sheet. Real answers.

We will connect your sales sheet live on the call and show you exactly what Nori finds in it. Most founders see something they did not know within the first minute.

Book a 30 minute demo